On February 17, 2007 Neon Genesis Evangelion creator Anno Hideaki made a statement accompanying a promotional movie poster that appeared in theatres across Japan. The announcement was also posted on the new Evangelion movie site for the film, which also launched on Friday.
Many different desires are motivating us to create the new 'Evangelion' film.
The desire to portray my sincere feelings on film. The desire to share, with an audience, the embodiment of image, the diversity of expressions, and the detailed portrayal of emotions that animation offers. The desire to connect today's exhausted Japanese animation [industry] to the future. The desire to fight the continuing trend of stagnation in anime. The desire to support the strength of heart that exists in the world. Finally, the desire to have these wishes be realized.
For these purposes, we used the best methods available to us to make another Evangelion film. Many times we wondered, "It's a title that's more than 10 years old. Why now?", "Eva is too old", we felt. However, over the past 12 years, there has been no anime newer than Eva.
Specifically, among the stagnant mood of the present day, it is the portrayal of will - not technology - that is most important. To support the fans that support animation, we felt that a work that would appeal to middle and high school-aged men, who quickly grow away from Anime, was necessary. When we decided that we wanted to something to support the anime [industry] of today, the determination to return to this title was strong.
As the creator of this project, [I assure you that] a very new-feeling Evangelion world has been constructed. For this purpose, we are not returning to our roots at Gainax. I have set up a production company and studio, and it is in this new setting that we will start again. Without looking back, without admiration for the circumstances, we aim to walk towards the future. Thankfully, we have gathered staff from the old series, new staff, and many other fantastic staff to work on this series. We realize that we are creating something that will be better than the last series.
'Eva' is a story that repeats. It is a story where the main character witnesses many horrors with his own eyes, but still tries to stand up again. It is a story of will; a story of moving forward, if only just a little. It is a story of fear, where someone who must face indefinite solitude fears reaching out to others, but still wants to try. We hope that you look forward to the 4 new retellings of this story.
In closing, it is also our job to provide a service to our customers. Although it seems obvious, we aim to create a form of entertainment that anyone can look forward to; one that people who have never seen Evangelion can easily adjust to, one that can engage audiences as a movie for theatres, and one that produces a new understanding of the world.
This fall, we hope you can join us.
- Creator/General Director, Anno Hideaki